Social Media Manager

Job Description:

Key responsibilities:

Develops compelling brand strategy and tactics with clear positioning and messaging

Develops and manages the marketing and content calendar and timelines

Achieves year-over-year growth as determined by executive team in key business areas

Owns the website and social media channels, create engaging content

Manages in-house and external creative, design and other resources to deliver timely and quality execution at the lowest cost

Manages budgets, paid media campaigns, process invoices and track payments

Develops and manages partnerships and alliances

Conducts timely analysis of marketing data, using the insights to adapt and revise the marketing strategy and tactics

Masters and improves systems and tools to achieve efficiency and effectiveness