About the job Content Coordinator
You contribute to added customer value, a strong brand and increased
sales by securing proofreading of copy in external and internal
communications.
You are also responsible for publishing
relevant global and local content on the local social channels and
manage the channels in crisis situations.
You work towards
aligned and cross-functional goals, driving omni sales performance and
customer centricity in all parts of your work.
RESPONSIBILITIES:
Proofreading
- Based on global guidelines and brand tone of voice, proofread all translated copy and make necessary adjustments to secure a relevant message for customers in the local market
- Proofread all SEO related copy ensuring that the right keywords are used in the local language and through coordination with the global SEO agency
- Be fully immersed in the local daily customer communications plan and stay informed in detail about the latest global channel strategies, brand identity, tone of voice, playbooks, formats and templates
- Closely collaborate with Regional Production hub to understand workload and deliver on time
Social media publishing
- Be fully immersed in the local daily social publishing plan to understand all global and local content that should be posted on local social pages (Facebook, Twitter)
- Publish global and local content on local social pages (Facebook, Twitter)
- Point of contact for Customer Service and PR in case of negative customer engagement in social media and crisis handling. Involve relevant stakeholders to take actions accordingly.
- Coordinate with local Media specialists and global Social Media team to help facilitate the best organic social plan
Local communications support
- Proofread internal communications material
- Write copy for internal communications related to store information, shop info, local customer communication needs etc
- Coordinate with store teams to secure correct facts and information
Analysis & Follow up
- Set follow up KPIs and goals for organic social content
- Conduct analysis on how the organic social content performs and suggest recommendations or changes to organic content
- Drive the local needs related to organic social content reporting and share results and insights with relevant stakeholders on a weekly, monthly and quarterly level
Qualifications
Being
part of our omni journey means there is not one clear path. We ask of
you to be open to change and take part in creating an organization for
the future. This is an opportunity for open minded team players that by
being curious, innovative and forward-thinking, want to change our
business and the whole industry. We ask you to be yourself, drive
results, work towards goals and go for it with everything youve got.
REQUIREMENTS:
- Marketing or Copy degree/relevant qualifications if not, at least 3 years of experience in copy and social content roles in agency or client side (preferably fashion)
- Copywriter/Proofreader as well as social channels experience from fashion retail and/or creative agency
- At least 3 years of working experience in above areas
- Have experience from handling fashion copy and translations for digital channels
- Have experience from managing organic social media accounts for the biggest social platforms
- Have experience from coordinating with many stakeholders and teams
- Used to writing about fashion
- Have worked with publishing of social content in Facebook, Twitter
- Good understanding of marketing content and digital channels
- Structured, organized and efficient
- Good analytical ability and insights driven
Additional Information
- This position is based in Singapore and the successful candidate must have the rights to work in Singapore.
- If you feel that your passion, personal values, ambition, and experience are a match please apply (including Cover Letter and Resume, and if applicable: Strengths Finder) by 27th, December 2022. Were more about personality and competence than qualifications, so dont worry if your skills arent a perfect match.