Digital Marketing Manager

As the Digital Marketing Manager, you will set and develop the digital

marketing strategy for the COS brand across the whole of the APAC

region. Working closely with the Global Team in London you will oversee

the creation of both commercial and inspirational digital assets that

aim to raise the brand awareness of COS and increase customer

acquisition. In this role you will have direct line manager

responsibility for one Digital Marketing Coordinator plus dotted line

management responsibility for Digital Marketing Managers in Korea, China

and Australia.

• Lead the development of the APAC regional digital marketing strategy
• Drive customer acquisition and brand awareness through established channels (PPC, SEO, Programmatic Advertising, Affiliates and Social)
• Work with channel owners, Insight and Analytics Teams to improve and evolve measurement, tracking, and data
• Ensure learnings are communicated and incorporated into future strategy and optimisation of each channel
• Lead your team to become experts in understanding the COS customer, using data to impact our digital communication strategy and commercial plan
• Analyse results weekly, monthly and annually, following up and taking actions according to the business needs to drive each channels performance
• Responsible for presenting top line digital marketing results and insights for each country to senior management team on a regular basis
• Set annual Regional Digital Marketing budget

Qualifications

Alignment

to our company values is the most important characteristic we look for

in all new joiners. Our values are the behaviours that we appreciate

above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

In addition to our values for this role we are also looking for:

• Comprehensive knowledge of a variety of digital marketing channels including email, PPC, SEO, Programmatic Advertising, Affiliates, Influencers and Social (Instagram, Pinterest, Tiktok, Kakao)
• Excellent knowledge of the wider digital landscape for a variety of markets in APAC, specifically, Korea, Japan & Australia and South East Asia.
• GA analytics & BI Suite
• Informal, indirect leadership, working with colleagues across borders
• Digital Marketing experience working in one or more of these industries, Fashion, Luxury Goods, Beauty, Sports
• Excellent Analytical & entrepreneurial skills, proven track record of improving customer acquisition and brand awareness
• Able to confidently present complex information to key stakeholders
• Visionary, able to interpret global business goals and objectives and adapt those to APAC countries,
• Strategic, ability to build robust business plans
• Inspirational leader & coach, able to up-skill colleagues and inspire them to test innovate and take ownership by creating a safe and supportive work environment

Additional Information

COS,

alongside Arket, Monki, Weekday, Afound, & Other Stories and

H&M, is one of several unique brands that make up the H&M group.

The H&M Group employs over 170,000 people in 74 markets across the

globe, and we are the 2nd largest fashion company in the world. Since

launching COS in 2007, we have opened more than 200 stores worldwide.

At

COS we love welcoming new people and work hard to provide an

environment where everyone feels appreciated and valued. We celebrate

individual differences and recognise the contribution that all our

colleagues make, regardless of their background.

When you

first join COS, you will have a full introduction, excellent training,

and a team that will support you during your first days, weeks and

months. In addition to this you will also receive lots of fantastic

benefits including.

• H&M Group staff discount
• Flexible work arrangements
• Wellbeing program
• Medical and accident insurance coverage
• Dental coverage

Ready

to apply? Click on the IM INTERESTED link where you can upload your CV

securely. Once we have received your application, we will keep you

updated regularly about the status of your application so please look

out for our email.