SEO Manager

What Youll Do

• Strategise website structure improvements for optimal keyword targeting and internal linking
• Formulate a sound crawling and indexing strategy to maximise exposure of high-value pages, while minimising index bloat and crawling inefficiencies
• Pinpoint rendering issues caused by non-SEO friendly web technologies and outline exact requirements to developers on how to fix them
• Find code optimisation opportunities, including meta, rel, and schema markups
• Analyse website errors (4xx, 3xx, duplication, hreflang, etc.) and find scalable fixes
• Find content improvement opportunities across the site
• Create execution plans to optimise website speed and core web vitals
• Optimise international SEO strategy and language targeting across priority markets
• Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals
• Monitor server logs to detect crawling anomalies and budget wastage, and derive a strategy to steer bots to important pages
• Monitor and fix issues highlighted via Google Search Console
• Find opportunities to optimise conversion rates for different landing page types
• Collaborate with cross functional teams on implementation of SEO initiatives and performance monitoring
• Explore SEO automation opportunities to create efficient workflows
• Stay up to date with the latest SEO trends and best practices.

What Youll Need

• Bachelors degree in marketing, technology or quantitative field.
• 8+ years of direct SEO experience, experience in a leadership role is a plus.
• Deep understanding of how search engines work
• In-depth knowledge of technical SEO and everything it entails
• Heavy experience in various SEO tools, particularly crawling (OnCrawl, Screaming Frog) and competitive analysis tools (Ahrefs, SEMRush)
• Experience in SEO reporting - monthly and/or weekly dashboards.
• Experience in cross-functional collaboration and knowledge sharing.
• Good at communication, stakeholder management, and with a trial-and-learn mindset.
• Data-driven approach in solving SEO issues.
• Strong project management skills.
• Comfortable working as an individual contributor - think of the big picture and when necessary have a roll-up-your sleeves approach.
• Experience in travel (OTA) or eCommerce industry is a big plus.
• Fluency in English and Chinese is preferable, but not required