Regional Head of Ecommerce

Job Description

• Optimize organizational and operational structures to increase digital selling and total selling
• Grow the digital business and develop expansion strategies
• Work closely with the global E-commerce Manager and the business development team to improve digital selling and our omnichannel customer offering, by securing an enhanced customer experience.
• Support in managing the overall digital marketing budget and spend effectiveness to secure online growth and development in the APAC region
• Provide local insights and gather information, using this to develop the digital business
• Coordinate and drive digital business development projects
• Collaborate with all functions in the regional team, contribute to an efficient workflow and towards the achievement of our long- and short-term goals
• Lead and develop your team to grow the business, guide through the whole employee life cycle (selection, performance, appraisal, reward, development, exits)
• Manage your team in performance marketing channels such as Paid Social and Affiliate accounts, budgeting & forecasting amongst these channels
• Drive strategy together with local teams for all direct revenue-driving channels including (but not limited to): email, paid search, affiliates, display, and paid social
• Work cross-functionally with marketing team to develop a strategy and execute campaigns with influencers and/ or talent

Qualifications

• Previous ecommerce experience working in a leadership role within fashion or retail industry
• Should have previous experience of direct line management responsibility, leading teams from distance is highly desirable
• Strong salesmanship and passion for digital sales, retail and COS particularly
• Experience and an excellent understanding of all core digital channels (SEO, PPC, Paid Social, Programmatic, and Affiliates). Knowledge of APAC local channels is an advantage
• Has a strategic mind-set
• Budget management and/ or P&L experience
• Proactive attitude and drive to constantly improve the business and best practice in order to achieve our goals
• Strong communication and project management skills
• Digital Expansion and site development experience
• Willingness to travel if required