Employee Advocate Social Content Enablement

Job Description:

Looking for an Employee Advocate Social Content Enablement to design and lead a scalable program that empowers employees to share the clients story on social media. This role will establish the process for distributing content through Sprout Social, drive adoption across teams (starting with Sales), and measure the effectiveness of employee-driven social advocacy.

This is a unique opportunity to combine communications, enablement, and analytics skills to amplify the clients voice in the market and make our people the most trusted champions of our brand.

Wed love to chat if you have:

• 2-3 years of experience in employee communications, social media marketing, or enablement programs.
• Hands-on experience with SproutSocial (or similar social media management platforms).
• Strong communication and writing skills with the ability to translate complex information into simple, engaging messages.
• Analytical mindset with ability to interpret data and report on program effectiveness.
• Comfortable working cross-functionally and driving adoption of new tools and processes.
• Highly organized, detail-oriented, and proactive.

Program Design & Enablement

• Build and manage the system in SproutSocial for distributing approved social content to employees.
• Create clear workflows for content submission, approval, and publishing.
• Train and support Sales (initial pilot) and expand the program across other functions.

Internal Communication

• Partner with Marketing, Sales, and other functions to ensure content availability and relevance.
• Communicate regularly with employees on new content, best practices, and posting guidance.
• Provide toolkits, FAQs, and quick-start resources to increase participation.

Performance Tracking & Reporting

• Monitor employee usage and posting activity through SproutSocial.
• Track KPIs such as impressions, clicks, engagement, and reach by function and content type.
• Provide regular performance updates to leadership and recommendations to improve impact.

Continuous Improvement

• Gather feedback from employees and functional leaders to refine processes.
• Partner with Marketing to align content with campaigns, launches, and brand initiatives.
• Identify opportunities to gamify participation and recognize top advocates.

Success in This Role:

• Sales team is actively posting content on LinkedIn within 36 months.
• A clear repeatable process is in place for distributing content company-wide.
• Measurable increases in impressions, clicks, and engagement driven by employee posts.
• Other functions (Customer Success, Marketing, etc.) onboarded successfully after the Sales pilot.
• Social engagement becomes a visible driver of Sales culture, with recognition programs motivating consistent participation.

MUST HAVE:

• 2-3 years of experience in employee communications, social media marketing, or enablement programs.
• Hands-on experience with SproutSocial.
• Experience driving adoption of new tools or processes across cross-functional teams.