Digital Marketing Executive

What are your key responsibilities?

• Develop and execute digital marketing campaigns across various channels, including social media, email, search engine marketing, and display advertising.
• Create and optimize content for digital platforms, ensuring alignment with brand guidelines and marketing objectives.
• Manage and analyze the performance of digital campaigns, providing insights and recommendations for improvement.
• Coordinate with cross-functional teams to ensure consistency in messaging and brand positioning across digital channels.
• Stay abreast of industry trends, emerging technologies, and digital marketing best practices.
• Collaborate with internal and external stakeholders to drive digital initiatives and campaigns.
• Conduct market research to identify opportunities and trends in the digital landscape.
• Plan and implement SEO and SEM strategies to improve online visibility and drive traffic.

What are we looking for?

• Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven work experience in digital marketing, with a focus on campaign management and performance analysis.
• Strong understanding of digital marketing concepts, tools, and platforms.
• Experience with social media management, content creation, and digital analytics.
• Knowledge of SEO and SEM best practices.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative thinking and the ability to contribute innovative ideas.
• Ability to work independently and collaboratively in a team environment.