Remote | Brand Marketing Manager — $50–$90/hour

We are sharing a specialised part-time consulting opportunity for experienced brand marketing professionals with hands-on expertise in positioning, brand tracking, share-of-voice analysis, messaging strategy, and brand investment decisions.

This role focuses on designing and evaluating realistic brand marketing work environments that reproduce the tools, documents, dashboards, data, and decision-making challenges encountered in professional marketing organisations. Selected experts will create authentic scenarios, define expected outcomes, review completed work, and establish standards that distinguish strong brand marketing judgement from superficially plausible recommendations.

Key Responsibilities

Brand Marketing Scenario Design

• Develop realistic marketing tasks based on work you have personally performed
• Define the underlying business problem and the decision a strong brand marketer should reach
• Create scenarios involving imperfect, incomplete, or conflicting marketing information
• Ensure assignments require genuine professional judgement and cannot be solved through superficial analysis
• Design challenges that reflect realistic brand-management workflows

Brand Strategy & Positioning

• Develop and evaluate tasks involving brand positioning and strategic direction
• Assess whether recommendations appropriately reflect brand objectives and market context
• Review messaging, audience considerations, and brand investment decisions
• Identify weak assumptions or inconsistencies in proposed strategies
• Apply practical judgement grounded in hands-on brand marketing experience

Brand Tracking & Share of Voice

• Review brand tracking studies and share-of-voice data
• Develop scenarios requiring interpretation of brand performance and market signals
• Assess whether conclusions are properly supported by available evidence
• Identify misleading interpretations, incomplete analyses, or overlooked signals
• Evaluate recommendations based on brand health and competitive context

Messaging Consistency

• Assess messaging across different regions, audiences, and marketing channels
• Identify inconsistencies in positioning, claims, tone, or brand communication
• Evaluate whether messaging remains coherent across multiple touchpoints
• Review recommendations for maintaining or improving brand consistency
• Apply practical judgement to cross-channel and regional brand decisions

Distinctive Brand Assets

• Develop and review scenarios involving distinctive brand assets
• Assess how consistently visual, verbal, and other brand elements are applied
• Evaluate decisions involving asset management and brand recognition
• Identify inconsistencies that weaken brand coherence
• Review recommendations for effective use of established brand assets

Channel & Tactic Decisions

• Evaluate marketing channel and tactical recommendations
• Assess trade-offs between alternative approaches
• Review whether channel choices appropriately reflect the available evidence and objectives
• Identify poorly prioritised or unsupported recommendations
• Evaluate decisions within realistic resource and execution constraints

Marketing Tools & Data

• Work with simulated environments containing realistic email, storage, CRM, project management, social media management, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer-support information
• Specify the documents, dashboards, personas, and tool states required for realistic marketing scenarios
• Interpret marketing information across multiple sources and systems
• Review Google Analytics 4 (GA4) data where relevant
• Evaluate whether decisions appropriately reconcile information across different tools

Reference Answers & Evaluation Criteria

• Write or review reference solutions for brand marketing scenarios
• Define clear criteria separating strong professional responses from plausible but incorrect ones
• Establish evaluation standards based on substantive marketing judgement
• Explain why particular decisions are stronger or weaker
• Ensure assessment criteria reflect realistic brand marketing practice

Quality Review & Evaluation

• Review completed scenarios and evaluate proposed marketing decisions
• Assess diagnostic reasoning, prioritisation, trade-offs, planning, execution, and reporting
• Evaluate multi-step work involving several marketing tools and information sources
• Identify missed issues, incorrect interpretations, or weak recommendations
• Provide clear written reasoning supporting evaluation decisions

Ideal Profile

• Hands-on professional experience in brand marketing
• Experience owning brand positioning, brand tracking, and brand investment decisions
• Strong understanding of brand strategy, messaging, share of voice, and channel decision-making
• Comfortable interpreting brand tracking studies, share-of-voice data, and Google Analytics 4
• Strong ability to analyse messy or conflicting information and reach defensible marketing decisions
• Excellent written reasoning and ability to explain why a marketing decision is correct or ineffective
• Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Comfortable working independently with detailed evaluation frameworks and project guidelines

Engagement Details

• Part-time independent contractor engagement
• Fully remote
• Flexible scheduling based on project requirements
• Compensation: $50–$90/hour
• Work focuses on brand marketing strategy, scenario design, marketing analytics, evaluation criteria, and expert review
• Applicants complete a short multiple-choice knowledge assessment specific to brand marketing before review
• Projects may be extended, shortened, or concluded based on project needs and performance
• Work must be completed without using confidential or proprietary information belonging to any employer, client, institution, or other third party
• H1-B and STEM OPT support is unavailable for this engagement

About the Platform

This opportunity is available through 24-MAG LLC. We connect experienced professionals with remote consulting opportunities across technical, evaluation, and project-based workstreams.

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