CRM & Delivery Section Manager

Bangkok, Bangkok, Thailand

1. CRM Strategy Development

Define and execute CRM strategies to improve customer retention, repeat purchases, and overall customer lifetime value (CLV).
Develop customer segmentation and lifecycle marketing strategies tailored to different customer groups.
Build a CRM roadmap that supports both offline (stores) and online sales growth.

2. Loyalty & Subscription Program Management

Manage and continuously enhance the company membership and subscription card programs.
Design benefits, reward mechanisms, and promotional campaigns to drive loyalty and repeat visits.
Utilize customer behavior data to implement personalization strategies and targeted offers.

3. CRM System & Customer Data Management

Oversee the utilization and ongoing development of the company CRM system to meet business needs.
Consolidate and manage customer data from all touchpoints (POS, app, website, and delivery platforms).
Conduct data analysis to identify customer behavior trends, purchase patterns, and product preferences.

4. Campaign Planning & Execution

Plan and execute CRM-driven campaigns via channels such as LINE, SMS, email, app push notifications, and other digital touchpoints.
Develop tactical and seasonal campaigns to stimulate short-term sales and long-term engagement.
Conduct A/B testing and performance optimization for continuous campaign improvement.

5. Food Delivery Platform Partnership Strategy

Develop CRM-related promotional strategies in collaboration with food delivery platforms (e.g., Grab, LINE MAN, etc.).
Work with platform partners to design attractive promotions that drive customer acquisition and incremental sales.
Analyze platform performance and optimize promotional strategies accordingly.

6. Cross-Functional & Franchise Coordination

Collaborate closely with Marketing, Operations, and Franchise teams to ensure CRM initiatives are effectively executed across all branches.
Support franchise partners in understanding and utilizing CRM tools and promotions.
Align CRM activities with in-store promotions, POS systems, and customer data collection processes.

7. Performance Tracking & Optimization

Monitor CRM KPIs such as member growth, redemption rate, repeat purchase rate, CLV, and campaign ROI.
Prepare analytical reports with actionable insights and improvement recommendations.
Continuously identify new opportunities to increase customer engagement and conversion.

Job Specification

Thai Nationality Only.
Bachelors degree or higher in Marketing, Business Administration, Data Analytics, or related fields.
3–5 years of experience in CRM, Loyalty Programs, or Customer Data Management.
Strong expertise in CRM systems, customer segmentation, and lifecycle marketing.
Proven ability to execute CRM campaigns and analyze KPIs (CLV, repeat rate, ROI).
Experience in Retail, F&B, Franchise, or Food Delivery platforms is a strong advantage.

Employee Benefits :