Social Media Manager (Fintech/Stablecoins/Cryptocurrency)

Our Client is the largest and the first licensed on/off-ramp platform for stablecoins in Africa. They are dedicated to offering innovative solutions in the African stablecoins space. Our client is committed to making stablecoins accessible and understandable for everyone, providing their customers with secure and user-friendly platforms for their financial transactions.

Job Type: Full-time l Remote

Requirements

• BS degree in Marketing or relevant field.
• 3+ years of experience as a Social Media Manager.
• Experience ideally within FinTech, Crypto, start-up environment.
• Hands-on experience in content management.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image and video)
• Solid knowledge keyword research and Google Analytics
• Naturally analytical with the ability to think commercially and strategically.
• A self-starting, enthusiastic problem solver.
• A global team player, able to work collectively as part of the marketing team, whilst having the confidence to work independently and deliver objectives and responsibilities.
• A strong communicator with excellent written and verbal skills, making the complexity of a modern digital marketing function simple to understand.

Responsibilities

• Manage a robust social & campaign calendar & social media strategy to align with business goals.
• Develop creative, clever & high-converting campaigns & social posts.
• Build the brand culture and cultivate the community.
• Engage in viral and influencer content across social media platforms.
• Manage & post across all social channels.
• Oversee social media accounts' design (e.g. Timeline cover, profile pictures and blog layout)
• Perform research on current benchmark trends and audience preferences
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Collaborate with other teams, to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.